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Keywords & Meta tags

Meta tags: title, keywords, description

Optimize your Meta tags to improve the searchability of your site!

The meta tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. Most meta tags are included within the 'header' code of a website. The most important tags are the title, description, keyword s and robot tags.

How to optimize meta tags?

The title tag and the meta description and keywords tags should include keywords relevant to the content of the web page they describe. Besides that, you should consider the length and the order of the characters/words included in each of the meta tags. Note that the search engine robots read from left to right and those words that come first are more important than those that come towards the end of the page.Bottom of Form With the help of a special meta tag analyzing tool you can see how well you have optimized you meta tags. To learn how you can improve them read below!

Title tag

It could be said that the title is one of the most important factors for a successful search engine optimization of your website. Located within the <head> section, right above the Description and Keywords tag, it provides summarized information about your website. Besides that, the title is what appears on search engines result page (SERP).

The title tags should be between 10-60 characters. This is not a law, but a relative guideline - a few more symbols is not a problem. You won't get penalized for having longer title tags, but the search engine will simply ignore the longer part.

Meta Description tag

The description tag should be written in such way that it will show what information your website contains or what your website is about. Write short and clear sentences that will not confuse your visitors.

The description tag should be less than 200 characters. The meta description tag also has a great importance for the SEO optimization of your page. It is most important for the prospect visitor when looking at the search engine result page - this tag is often displayed there and helps you to distinguish your site from the others in the list.

Meta Keywords tag

Lately, the meta keyword tag has become the least important tag for the search engines and especially Google. However, it is an easy way to reinforce once again your most important keywords. We recommend its usage as we believe that it may help the SEO process, especially if you follow the rules mentioned below.

The keyword tags should contain between 4 and 10 keywords. They should be listed with commas and should correspond to the major search phrases you are targeting. Every word in this tag should appear somewhere in the body, or you might get penalized for irrelevance. No single word should appear more than twice, or it may be considered spam.

Meta Robots tag

This tag helps you to specify the way your website will be crawled by the search engine. There are 4 types of Meta Robots Tag: Index, Follow - The search engine robots will start crawling your website from the main/index page and then will continue to the rest of the pages. Index, NoFollow - The search engine robots will start crawling your website from the main/index page and then will NOT continue to the rest of the pages. NoIndex, Follow - The search engine robots will skip the main/index page, but will crawl the rest of the pages.

NoIndex, NoFollow - None of your pages will be crawled by the robot and your website will not be indexes by the search engines.

If you want to be sure that all robots will crawl you website we advise you to add a "Index, follow" meta robot tag. Please note that most of the search engine crawlers will index your page staring from the index page, continuing to the rest of the pages, even if you do not have a robot tag. So if you wish your page not to be crawled or to be crawled differently use the appropriate robot tag.

How to edit meta tags?

You can edit your meta tags through the File Manager in the cPanel of your hosting account. You need to edit the file of each web page. The file contains the HTML code of the page. If not asl us to assist.

Google Keyword Tool Quotes From http://www.googlekeywordtool.com/

Google's Newest Version Update
Type in any word, phrase or website name. Google gives a list of keyword ideas plus data showing how often words are searched.
NEW VERSION: Google has gone through different styles and URL's of this tool including older
Search based Keyword Tool. Google has now combined all tools into one. Newest Keyword Tool version replaces all older versions.
How to Choose the Right Keywords

Learn how to select keywords that get your ads in front of thousands of potential customers.

Example If you sell frisbees, you can add "buy frisbee" as a keyword in your AdWords campaign. When people type "buy frisbee" on Google search, your ad might appear on the search results page. In addition, your ad could also appear on websites about ultimate frisbee.

How to build the best keyword list

Selecting the right keyword list for your campaign can help you show your ads to the customers you want, as they search for specific terms or visit certain websites. The keywords you choose should match the terms your potential customers would use to find your products or services. Below are some tips that can help you build an effective keyword list. Basic tips

1. Think like a customer when you create your initial list.

Write down the main categories of your business and the terms or phrases that might fall under each of those categories. Include terms or phrases your customers would use to describe your products or services.

Example If you sell men's athletic footwear, you might start off with some basic categories that customers would use, like "men's sports shoes." You can also add "men's sneakers," or "men's tennis shoes," if you find out these are commonly used terms for your products. Expand your list further by including your brand and product names.

2. Select more general or specific keywords depending on your goal.

To reach customers more effectively, select specific keywords that directly relate to your ad's theme. But keep in mind that if the keywords are too specific, you might not be able to reach as many people as you'd like. If you sell specialized shoes, for example, using a specific keyword would mean your ad only appears for terms that apply to your business.

In most cases, adding very general keywords might make it difficult to reach potential customers because your ad could appear for searches that aren't always related to your business. Choose general keywords if you'd like your ad to be eligible to appear for a large number of search terms -- a large shoe retail store would choose a general keyword like "shoes," for example. Also, more general keywords can be more competitive and may require higher bid amounts.

You should try testing out more and less specific keywords and then decide which ones give you better results. No matter how general or specific your keywords are, they should always be as relevant to your ads and website as possible.

3. Group similar keywords into themes.

Try grouping your keywords into themes based on your products, services, or other categories. That way, you can create ads about your keyword themes and then, we can show more relevant ads to potential customers when they're searching for a specific product or service. Additionally, you can keep your account better organized if your keywords are grouped into themes.

Example

If you own a candy store, you can have a group of keywords for "chocolate candy" and another group of keywords for "sour candy." Then, you can create separate ad groups for these groups of keywords and have specific ads for "chocolate candy" and for "sour candy." That way, we can show potential customers your ad about chocolate candy when they search for one of the keywords in your "chocolate candy" ad group, such as "chocolate truffles."

4. Pick the right number of keywords.

Most advertisers find it useful to have somewhere between five and 20 keywords per ad group, although you can have more than 20 keywords in an ad group. However, remember to group your keywords into themes. If you use broad match type, you don't need to include other variations of your keywords, like possible misspellings or plural versions. Keywords of two or three words (a phrase) tend to work most effectively.

Example

If your ad group contained the broad match type keyword "tennis shoes," your ad would be eligible to appear when someone searched for any variation or term in the table below.

Broad match keyword

Ads might appear on searches for these terms

 

tennis shoes
  buy tennis or  shoesrunning shoes
tennis sneakers

Did you know...

You can have up to 5,000 keywords per ad group, and as many as 50,000 keywords in your account. However, most advertisers find that a handful of well-targeted keywords will likely deliver the majority of their relevant clicks.

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